Branding Your Business… Cupcakes, Kites, Bugs, Houses....

Branding Your Business… Cupcakes, Kites, Bugs, Houses?

 

I read all the time that branding your business online is so important and I agree totally. Recently I have noticed many vehicles out on the road and I think they are doing a pretty good job too.

Branding Your Business… Cupcakes, Kites, Bug, Houses?

This is my favorite and I have been thinking about eating cupcakes ever since I saw this Hummer!

Branding Your Business… Cupcakes, Kites, Bug, Houses?

 

They were flying a kite at the beach with the business website on it. Great idea!

Branding Your Business… Cupcakes, Kites, Bug, Houses?

I pass this hugeWestern Exterminator sign every time I go to Los Angeles;  the Monopoly Man killing bugs.

Branding Your Business… Cupcakes, Kites, Bug, Houses?

 

A fruit stand on wheels and how fancy it is.

 

Branding Your Business… Cupcakes, Kites, Bug, Houses?

 

Bugs on trucks?

 

 

 

 

Things you need to do to be successful and brand your business:

Find your Market and persistently “Advertise”

Memorable Logo

Catchy Slogan

Quality Information

Online Presence daily to weekly (3 or more sources)

Business Website

Showcase your work-Photos and Testimonials

 

What do you think? What works for you?

 

Branding Your Business…  HousesCalifornia is a dream come true state no matter what your needs or wants are. We have year round warm weather, beautiful beaches, rustic mountains and desert communities. If you are looking for a home in southern California, please contact me. I am a local California Realtor, live in the Inland Empire community and aware of the local market. I am here to help you find a home or to sell the home you currently own. California has great opportunities to view Nature and Bird Watching. Whatever your needs are, you will find it here in California!

I sell real estate in Riverside and San Bernardino Counties. I am a trained and experienced Short Sale agent. If you are looking for a professional and experienced agent, I am just a click away. Google me at Kristin Hamilton-Real Estate Agent. Homeowners and Buyers both will find my services top notch and successful. Call me to sell your home; both traditional and short sales. If you want to sell your home, call Kristin @909-557-6966 or email me at kristinhamilton@kw.com.

 

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Comment balloon 19 commentsKristin Hamilton CA Realtor • September 20 2012 08:36PM

Comments

Brand, humor, consistency and deliver what you promise then do it over and over and over again

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 6 years ago

Hi David,

Thanks for you comments and I totally agree. Have a great weekend. Consistancy is so important.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago
Hi Kristin, These are all great examples of Branding. Perhaps we should have little houses on our cars, LOL. But that could also be used for builders. I have my website in raised letters on my car but it may need to be bigger.
Posted by William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE (RE/MAX Associates) over 6 years ago

I saw you did not post this in the "Seth Godin Fan Club."  It belongs there because the cases you mention are all "Purple Cows" in their own way.

If you are not aware, one of Seth Godin's best books is titled The Purple Cow. This is one of my all-time favorite books.  The Purple Cow is a metaphor for doing something remarkable.

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) over 6 years ago

The Truly Nolen Pest Control Company in Arizona has yellow cars with mouse ears and a tail.

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) over 6 years ago

Hi William,

I would like to put houses on my car as it might help people to associate my name with real estate and selling houses. Thanks for stopping.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago

Hi John,

No, I have never heard of that group but I will certainly check it out. I'll check out the book too. Thanks!!

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago

You're right it's all about nailing the perfect branding that will stand out and stick in the minds of the public.

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) over 6 years ago

Hi John,

That soooooooooounds really cute! I bet customers remember the company when they need an exterminator. I always think of Western and the Monopoly Man.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago
Hi John in NM, Yes, so true as we need the customers to remember our names and see our advertising. If they don't remember you, they sure won't call you!
Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago

Kristin, We once thought about doing a vehicle wrap on our car, but didn't do it.  We have had our company and contact information on the back window along with our website address, that did a pretty good job for us.

Posted by Tony & Darcy Cannon, The C Team (Aubrey and Associates Realty) over 6 years ago
Hi Tony, I have magnetic car door signs and They are good as I can remove them when I want to. I think people do notice vehicles with signs.
Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago

I hate to say it, but that fruit stand on wheels is my favorite. . .It reminds me of my Flower Child days:-)

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) over 6 years ago

Hi Myrl,

I think the Monopoly Man is my favorite but I really like the Hummer Cupcake Vehicle too. They all have character.

When my daughter was in junior high, she left her PE T-Shirt out on the benches and they had a game the following day. Of course, we went back to the school and it was gone and she was crying hysterical as no shirt-no play. But just then the coach called and said he had the shirt so we ran by to pick it up. He was driving a company truck and it had a huge creepy spider on the top of it. It was black and hairy and had about 16 legs and was about 6 feet higher than the top of the cab. Of course he was an exterminator and that is a good job but the truck.....I was not so sure. What I remember thinking was I was so glad he didn't live next to me. I have never forgot that truck and it has been over 10 years but cannot remember the name of the company now?

Branding can make something stick in your mind for years.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 6 years ago

Kristin~ This is not my strength. Marketing and branding has always been a challenge for me. Debbie Gartner aka The Flooring Girl, does an awesome job on the other hand!

Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) over 4 years ago

Hi Donna,

I used to do a lot of advertising by seem to get many referrals and repeat business but I think I should work harder at branding myself.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 4 years ago

Thx for the compliment, Donna Foerster .   Branding can make a big difference and those are some great examples.  In general, billboard advertising is one of the most ineffiicient marketing vehicles.  I love those that are on the cars/vans.  the truth is that can brand virtually everything.  I brand my recycle bags for my customers and the shirts I wear and computer case..all low cost.  My car has "FLOORGRL" license plate, but I'm restricted in my state for doing a vehicle wrap as it means I would have to avoid 5 major highways.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 4 years ago

But I am getting decal for back window w/ logo and purple eyelashes for my car.  Later, I may do some purple decals or something (e.g. flowers) on side of car.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 4 years ago

Hi Debbie,

That is interesting that if you wrapped your car, you would be restricted to major highways? Wow, but glad you have found alternatives like just layering the back window. I usually put my magnetic signs on my backdoors. 

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) over 4 years ago

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