10 Ways to Brand Yourself as a Realtor

10 Ways to Brand Yourself as a Realtor

10 Ways to Brand Yourself as a Realtor

 

In today's competitive real estate climate, smart branding is a must. Creating your REALTOR® brand tells potential clients who you are and what your specialty is. Creating a successful and workable brand can help keep you focused and provide a structure for your business1. Find your niche.

 

1. Figure out what sets you apart. Is it short sales, condos, luxury homes or what?  Decide carefully and do not spread yourself out too far. Your niche needs to be something you can stay passionate about throughout your career

 

2. Know your client base. Who are you trying to appeal to? Don't go too narrow, but be specific enough to have a clear, recognizable specialty.

 

3. Be the kind of REALTOR® your client wants. Yes, your brand is about you, but you’re also creating an image that clients want to be associated with. Do your clients perceive themselves as value shoppers, architecture fanatics, hip urbanites? What are you offering that is valuable to them?

 

4. Create your own brand. Once you discover your niche, who your clients are and what you have to offer, figure out how all of this—your brand—is going to look. Everything you present to the public--the paper you use for your mailings, the photos you use on your website or blog, the fonts you choose--should reinforce your brand. If you are not a visual person, hire a designer to help you create a professional look.

 

5. Consider a tagline. The right slogan can help position you in your niche and will strengthen clients' association between you and whatever that niche is. Go for something short, memorable and professional. Run it by a few others for a reality check.

 

6. Keep the same logo. Whether you're reaching clients via social media, newspaper ads, flyers, or a website, postcards or promotional materials; be sure to use the same logo. If you have a tagline, make sure you put it on everything.

 

7. Establish yourself as an expert. Do whatever you can to establish yourself as the go-to person for your niche. If it's green housing, for example, give seminars on eco-friendly gardening choices, write articles on green building materials for a local newspaper or website, and link to articles about green homes on Twitter or Facebook.

8. Network with REALTORS® with a similar brand. Other REALTORS® with a similar niche are a good source for marketing ideas. Try to develop a marketing synergy with REALTORS® from other parts of the country to share tips and promotional ideas. ActiveRain is a perfect community to network with as well as many other groups and organizations.

9. Publish testimonials from satisfied clients. Help reinforce your brand with client testimonials focused on whatever it is you are offering. If you're the “Short Sale Expert,” for example, use testimonials that illustrate how your specialized knowledge of the complicated short sale process made the transaction easy and clear.

10. Use your brand as a structure for business. Your brand is an outline and will help guide you in your business decisions. If something doesn't fit within the guidelines of the brand you've established, it probably doesn't belong. A smart, well-conceived brand will keep you clear and focused on your goals.

 

By staying focused should bring more clients your way.

 

Kristin Hamilton  DRE #014092138 Keller Williams Realty -I sell real estate in Riverside and San Bernardino Counties commonly called the Inland Empire. I am a trained and experienced Short Sale agent. If you are looking for a professional and experienced agent, I am just a click away. Google me at Kristin Hamilton-Real Estate Agent. Homeowners and Buyers both will find my services top notch and successful. Call me to sell your home; both traditional and short sales.

 

10 Ways to Brand Yourself as a Realtor

 

 

California is a dream come true state no matter what your needs or wants are. We have year round warm weather, beautiful beaches, rustic mountains and desert communities. If you are looking for a home in southern California, please contact me. I am a local California Realtor, live in the Inland Empire community and aware of the local market. I am here to help you find a home or to sell the home you currently own. California has great opportunities to view Nature and Bird Watching. Whatever your needs are, you will find it here in California! From the Inland Empire you are 45 minutes to the beaches, mountains or desert. Housing is affordable in the Inland Empire area!

 

Subscribe to my blog; “Kristin’s Inland Empire Blog- www.kristinhamiltonblog.com.

 

If you want to sell your home, call Kristin @909-557-6966 or email me at kristinhamilton@kw.com

 

 

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Comment balloon 52 commentsKristin Hamilton CA Realtor • March 19 2013 06:11PM

Comments

Kristine .....great points ....Thanks for the post! Have a great night!
Posted by Rob Thomas, Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro (Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954) about 6 years ago

Kristin, good ideas for branding. I am currently re-vamping all my marketing so this is a great post for me!

Posted by Sabrina Solesbee, Sabrina Solesbee (Solesbee Group) about 6 years ago

Hi Rob,

Yes it is so important to get our names out there and get clients to remember us. Thanks and have a great week.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Sabrina,

I am so glad to hear that and funny thing is I am too. I think some ideas are just exceptional and our old marketing gets stale. Have a sucessful week.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Kristin, great post and good ideas on branding and continuity.

Posted by Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) about 6 years ago

Hi Kristin,

Great tips for branding..always good to take a look at how we are perceived and if it is the right message!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 6 years ago

Kristen, found this post through Michelle's re-blog. Great ideas on branding. Suggested.

Posted by Nancy Laswick, Your REALTOR® For The Valley Of The Sun (United Real Estate) about 6 years ago
Right on target, Kristen. It does cost time and money to follow through, but it is an essential task to become a professional.
Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty National & Geneva Financial, Llc.) about 6 years ago

garaughty, abstract art, graphic design, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) about 6 years ago

Hi Michelle,

Thanks for stopping by and yes we must all be concerned with setting ourselves apart from others in our areas. Happy Spring.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Dorie,

I agree, we must always watch the way we are perceived by others in this changing world. Happy Spring.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Nancy,

So glad you stopped by from Michelle's blog and I wish you a very successful week and a good year too. Happy Spring.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Norman,

Yes I totally agree with you. We must continually brand ourselves so the buyers and sellers will be able to find us and make that call or email when they are ready.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Marti,

Thanks so much for the great honor of being featured in your group. Yummy, I want  one of those chocolate chip cookies! Happy Spring.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Nice post, Kristin, with lots of great points. Congrats on the feature.

Posted by Toni Weidman, 26 Years Selling Homes in New Port Richey, FL (Sailwinds Realty) about 6 years ago

This all-inclusive advice is about as good as it gets. Great job. Coming up with that one short and sexy tag line is such a talent.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) about 6 years ago

Wow! You sure crammed a lot of great points into one post. I think many agents can use a good lesson in branding. It takes a lot to get teh right tagline and message, but once you have it, life gets easier. 

 

Posted by Dana Hollish Hill, Lead Associate Broker (Hollish Hill Group, Keller William Capital Properties) about 6 years ago

Kristine, nice list. thanks for the post

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) about 6 years ago

these are great points, thanks for sharing! Believe i'm on the right track to creating my brand!

Posted by Tyler Soulliere (Windsor Realtor) about 6 years ago

Hi Toni,

Wow, I did not know about my "feature" so thanks. I think branding is something we all need to do to set ourselves apart from others. I want potential clients to remember me which I am sure we all do.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Jill,

I am glad you liked my tag line paragraph. I think ActiveRain is a big help too as yesterday I got two calls where they found me on Google due to my blogged posts. I am glad you found some good hints in my post to help.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Dana,

I have several that I use all the time and hopefully Google doesn't think it is stale after a while. I switch back and forth. I could have made the article longer but just wanted to make it short and succinct.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Ron,

Thanks so much for stopping by and glad you enjoyed the post. Have a great Thursday.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

My Tyler,

Glad to hear you are on the right track too. I think it is something we must always be making better. Branding is so important to be successful.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Kristin, I am meeting next week with a branding expert to redo my website and coordinate my brand.  Your post is motivational!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 6 years ago

This article came at just the right time for us. We are "rolling out" out branding next week. We will have everything from bookmark size ads to leave at network meetings, to door hangers and postcards, all with the same color scheme and professional look. Some people are impressed and maybe even "sold" by  branding, but others just want the regular tried and true business card and a friendly, professional manner. Either way, we should be able to get 'em in this highly competitive market cycle that we are in.

I'll let you all know how it works. 

Posted by John Jacobs about 6 years ago

All good stuff, excellent post.

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) about 6 years ago

Branding is so important you are absolutely correct. The other day I met a Realtor in another area who branded herself my associating her first name from a classic character in a movie and used an items in the movie as her photos. It worked! When I saw her again, I remembered her name, which is usually not easy for me. If it worked for me to remember her name, I'm sure her clients remember her name too.

Posted by Elisa Uribe Realtor #01427070, California Homes for Sale in the East Bay (Golden Gate Sotheby's International) about 6 years ago

Great post.  Branding is important.  Those are 10 things that are effective and there are a few I could work harder on.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) about 6 years ago

Kristin First Congrats on your Featured Post, second I love the information, if I might add to the list consistency of Colors is helpful too...look at Coca Cola same shape same colors for them since they started the company...

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 6 years ago

Really good post and a good reminder to us all to use our branding.  I do have one but don't use it all the time.  

Posted by Elizabeth Y. Foulds, Your St Michaels Realtor (Long & Foster Real Estate) about 6 years ago

It's always about branding and staying consistent with the branding. Loved that photo, by the way.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) about 6 years ago

I've been branding myself for a couple of years now. The company I joined a few months after I started is a "Team" and so discourages personal branding. Therefore, I've tried to walk that fine-line between "Me" and "There's no I in Team". The company has now become #1 in our area (yeah, I know - there was a blog about that a week ago, but we really ARE #1), so The "Team" idea DOES work! Yet there are some heavy hitters on this team that have been in the biz for 20 years or so, so lil'ol'me is jess trying ta keep up, and I use my "previous life" as a musician to try to help.

Posted by Travis "the SOLD man" Parker; Associate Broker, email: Travis@theSOLDman.me / cell: 334-494-7846 (Team Linda Simmons, Enterprise, AL 36330) about 6 years ago

Hi Sharon,

I would be happy to know who you are going with to do  your web site. I am switching as I have had them for over 9 years and I have no widgets or boxes.....nothing.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi John,

Absolutely, we all would like to know how your new branding program is going. It sounds like you have considered many situations/alternatives  and will be very successful. Happy Friday.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Kimo,

Glad to hear from you and thanks so much. Have a successful weekend.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Elisa,

I like you comments and I feel the same. I can remember a really hard name but common names I forget so anything to help me remember is wonderful. When a professional can figure a way to get her/his clients to remember their names...they have made it. Thanks for stopping by and have a great weekend.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Gene,

I think it is easier to write the list than to do everything on it. I try hard and could try even harder but sometimes I just procrastinate. I have been working this week though and it feels good.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Endre,

Thanks for stopping to congratulate me as I was so excited. It makes for a giddy morning. Yes, you are so right like Pepsi, Walmart, Union 76, Coke, ATT and so many more that use the same logo and colors and people remember the brand. We need to do that too. Thanks for adding to my list. Happy Friday.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Elizabeth,

I thank you for the words and wish you the best of luck in your business. We all need to stand apart.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Nina,

I liked the cowboy photo too and thought he was cute and a little sexy. Yes we need to brand ourselves and have our clients remember us for a good work and great service.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Travis,

All I can say is 'Bravo Travis' as you have got it together. I like the hat and I am sure people remember your photo. I like the slogan "there is no i in team" and it is something they teach us in Ignite or Bold at KW. Thanks for sharing and have a great weekend.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Someday my mind will become clear on the concept of personal "branding." It's one of those terms that seems to mean something different to different people.

Meanwhile, I agree with everything you've said as a way to make yourself stand out from the crowd.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) about 6 years ago

I really like your post. Good suggestion. Show who you are and what you stand for and show this in your brand.

Posted by Annett T. Block, Your NextHome in Fort Lauderdale Beach (NextHome Connect Realty) about 6 years ago

Hi Marti,

We all do the same thing basically (mls, contracts, sell homes) but what do you do to stand out from the rest of the group? This is branding. Show the client why they should hire you instead of the 4 other agents they interviewed.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Hi Annette,

Show the client why you are the best and your brand is what they will remember you by.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Points well taken

Posted by Steven Nickens, R(S)GRI ABR, Maui Real Estate Hawaii (Elite Pacific Properties Maui) about 6 years ago

Hi Steven,

Thanks for stopping by and have a wonderful weekend in Hawaii which in a paradise.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Great information on branding. I am still trying to figure out my brand and your post is helpful! We do have a slogan, and I make sure to include it on everything. 

Posted by Angelica Williams, Angelica Williams (DeLuca Real Estate) about 6 years ago

Hi Angelica,

Yes a slogan is so important and that is definitely important. Your baby is beautiful...congrats.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

Branding is crucial, they will buy into you as a person, then may consider doing business with , latter.

 

Bryan

Posted by Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7., Become a KOmKard owner today, ( Start MAXIMIZING the Internet.... Kommunicon.com) about 6 years ago

Hi Bryan,

You are so right and we want the public to recognize and remember us just like we recognize the logos of ATT, Coke, Pespi, AM Express, etc. Our brokerage used to make us all use the same cards, ads, logos etc and them branding came along and they said it is OK to brand yourself. So it has been a better market ever since.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 6 years ago

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