Have You Seen A Blue Bug w/ Spots....I Want to Be the Bug in Your Area
Branding is so Important to be Recognized
Branding is so important and we as real estate agents must continue to do so to stay successful in this ever changing world.
Recognition- When I saw this cute little VW Bug stop in front of me and park, I immediately thought of the recognition of this car. No matter what country in this world you happen to be in, most people will recognize this car. Old or new, this cute little car reminds me of growing up, hearing this car make a cute noise with its air cooled engine and seeing that it was trying to keep up with the rest of the cars on the road.
Persistence- Another feature about the bug is that it just keeps on going plus it has not changed much since the first one in 1938. This made me thing about persistence and the public’s perception of a hard working agent. Are you the agent that keeps on going like the VW Bug?
Pleasant Thoughts- Today the major companies spend obscene amounts of money branding their logos or products to trigger something in our brain to have name recognize and pleasant thoughts. You want homeowners to see your face and think how nice you were one day while farming in their neighborhood. They might have been rude and short with you and acted like you were a ‘Pesky Realtor’ but you just smiled and told them how nice it was to talk to them. This is the image you want them to remember.
Emit Confidence by showing you are the Expert- So get your pictures, your name, your logos, and anything else you want to be known as and brand yourself until you are blue in the face. You want people to see your name and think “Yes she/he is the agent in my neighborhood” or “She/he sells so many homes so I am going to call that agent to sell my home”. Give them substance while branding yourself. Give them reports, updated news about prices and let them know you are the go-to person.
If a stranger were to walk up to you and ask “What is your brand?” you might attempt to explain what you do, how you do it and for whom you do it. But real brand development entails much more, so much more and extremely difficult to explain your brand using words.
Your brand also includes your customers’ experience, both physical and emotional, and the manner in which you do business in your company. Your brand is your promise to your customers. Brand development is a process that should continually evolve and grow with your business forever or as long as you are in business.
I want to be the VW Bug in my area!
Thanks for Reading my Blog
California is a dream-come-true state no matter what your needs or wants are. We have year round warm weather, beautiful beaches, rustic mountains and desert communities. If you are looking for a home in Southern California, please contact me. I am a local California Realtor, live in the Inland Empire community and am aware of the local market. I am here to help you find a home or to sell the home you currently own. California has great opportunities to view Nature and Bird Watching. Whatever your needs are, you will find it here in California! From the Inland Empire you are 45 minutes to the beaches, mountains or desert. Housing is affordable in the Inland Empire area!
Kristin Hamilton DRE #01492138 Keller Williams Realty – I am a full time agent and deal in all types of real estate transactions. Trusts, Probate, Short Sales, Standard Listing, Single Family Homes, Apartments 1-4 units, Duplexes and Condos. I am also an experienced REO agent. I sell real estate in the Riverside, San Bernardino, Orange, and Los Angeles Counties. I am a trained and experienced Short Sale agent. If you are looking for a professional and experienced agent, I am just a click away. Google me at Kristin Hamilton-Real Estate Agent. Homeowners and Buyers both will find my services top notch and successful. Call me to sell your home; both traditional and short sales.
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